Those
trainers who are able to write high quality content for e-learning,
and design and implement Integrated Learning programmes, are going
to be in increasing demand as we move into the 21st Century.
The Sherpa Training Partnership scheme provides all you need to join
this training revolution. Through this scheme, you can acquire new
skills and have them marketed for you. You will also be able
to promote the courses you currently run.
Full
details will be found over the page, but first some background information:
Background
A revolution is taking place
in the way in which training is delivered – some call it the e-learning
revolution. And there is considerable evidence for this:
In 1999 International Data Corporation (an IT research
body) predicted that the market for web-based training will exceed
$6 billion by 2002. IT Training magazine (September 2000)
A Department for Education and Employment report suggests
that "classroom training will fall from 55 per cent of all training
to 30 per cent in five years."
According to the Institute of Personnel and Development's
People Management magazine (Feb 2000), research shows a 13 per
cent increase in the use of the Internet.
Xebec McGraw Hill undertook research by questionnaire
and by responses at seminars during 1998 and 99. Their report indicates
that 77per cent of organisations with an intranet consider that the
intranet will become important in delivering training over the next
three years. 60 per cent think that online training will help them
deliver a learning organisation culture.
According to the Department for Education and Employment
report 'Authoring for CBT and Interactive Multimedia’ (published
Spring 2000), 58 per cent of training providers increased their TBT
development teams in the last three years, and 89 per cent expected
to increase them again in the future.
However,
those who foretell the demise of classroom training often ignore other
evidence:
An IT Training Magazine IT Research Programme
indicates that demand for classroom training is still strong (59 per
cent of respondents preferred it, compared with 17 per cent for CBT
and 9 per cent for WBT. This indicates that a mix of training delivery
media is likely to be more successful than on-line provision alone.
Elliot Maisie, the American e-learning guru, says "Over
the next few years we will see an increase in the number of blended
models integrating technology-based learning with classroom-delivered
training. This supercharges the whole process." People
Management (25 Nov 1999)
Click
here for facts and figures about E-learning and Integrated Learning.
What is ‘INTEGRATED LEARNING’
Learning
is a process which should take place over a period of time, not a ‘short,
sharp shock’ delivered over two or three days in an expensive hotel.
Now we can design training using a suitable mix of the many delivery
mechanisms available to us – on-line, classroom, tutored (on-line, synchronous
or asynchronous), mentored or coached, self-directed etc. That’s why
we have developed a concept of Integrated Learning (or i-learning) that
has wide implications for the way training will be delivered in the
future. (You will find more detailed information about Integrated
Learning by clicking on First Visit on the front page of this site).
Currently
there is a major problem with the e-learning aspects of Integrated Learning
– a gross shortage of people with the skills needed to produce quality
content.
Of the 700 organisations, ranging from multinationals
to further education institutions, that submitted samples of their
work to the University for Industry, "no more than a quarter
were deemed to have achieved the UfI standards at the first assessment
by a panel of experts." People Management (24 August
2000)
The Department for Education and Employment report Authoring
for CBT and Interactive Multimedia (published Spring 2000), states
that "A typical TBT author will NOT have received specific
training in the many skills required for TBT development . . ."
That
is why our first job was to produce a cost-effective course which trains
trainers to write technology-based learning programmes. It is not an
industry first; the Institute of IT Training just pipped us to the post.
However, their programme, excellent though it is, costs £1200.
One trainer, who has done both courses, commented that the depth of
treatment of the Sherpa course was more satisfactory.
The Benefits of Being
a Sherpa Training Partner
-
You earn commission every time someone undertakes
your learning programme.
(Classroom work is paid at a higher rate and expenses for classroom
sessions are paid in addition)
-
You earn extra commission if you also tutor your learning
programme
-
You earn consultancy fees when we call on you to write
bespoke material for customers
-
Your material is marketed for you
-
You retain the copyright of your text
-
You can elect to run any classroom work associated
with your course
-
You can appoint additional tutors to help you, as
your course grows in popularity
-
You have full technical backup, so do not need any
specialist IT skills
-
You have a two-year renewable contract
-
Once trained, you can offer more learning programmes
on which to earn commission.
-
You will be able to offer courses from your own prospectus
to Sherpa customers
-
Sherpa will continue to support your work and help
you develop as a trainer
How to Become a Sherpa Training Partner
-
You should be a self-employed freelance trainer or
consultant.
-
Choose a subject which is not already on Sherpa Integrated
Learning’s course list.
-
Register to take the Designing and Writing E-learning
Content course.* As a potential Training Partner you
will be able to undertake this learning programme at the reduced
price of £300 (+VAT £352.50 – normally £587.50). We accept major
credit cards and UK nationals are likely to be eligible for up to
20% support through the Government Individual Learning Account Scheme..
(At the end of this course, you should be well on the way to producing
your first e-learning or Integrated Learning programme.)
-
The support team at Sherpa will implement your learning
programme and market it for you.
*Exemption from training will be considered, if you
already hold an appropriate qualification in this field or can demonstrate
relevant expertise.
Click
here for a list of courses currently available or being written
What they say about ‘Designing
and Writing E-learning Content.’
"I
was impressed with the thoroughness of the course, which continually
made me question the suitability of my writing and design for learners
on-line. The coverage of "good English" is very sound. The
coverage of page formatting is limited but sufficient to make the learner
consider the key differences between the screen and the printed page.
The promptness of feedback from the tutor was excellent, usually within
24 hours." Nigel Bailey
"Really helped
me to benchmark against best practice." "Excellent feedback
from the tutor. Rapid response to work sent in helped me
to progress at my own speed." Teresa Williams
REGISTER TODAY
Send a C.V., a sample of your writing (about two sides of A4) and
details of the learning programme or programmes you can offer to: learn@sherpa.org.uk
E-learning
and Integrated Learning
In 1999 the International
Data Corporation (an American IT research company) predicted that the
world market for web-based training (alone) will exceed $6 billion
by 2002 IT Training (September 2000)
The Industrial Society shows
that UK businesses spend an average of 1.11% of turnover. The average
spent per head on training in the 2000 survey was £347. Another survey
by the Chartered Institute of Personnel and Development indicates an
average spend per head of £446. Preliminary reports indicate that the
spend in the year 2000/2001 has increased considerably.
UK Government statistics
show, that in the summer of 2000, some 28 million people were in employment,
17 million non-manual workers (our primary target population).
Based on the Industrial Society’s figures above, this produces a
UK training spend of £5.9 billion for the primary target group and
£9.7 billion for the workforce as a whole. Based on the CIPD
statistics, the respective figures are £7.6 billion and £12.4 billion.
Although the focus of our
immediate marketing strategy is the U.K., we expect to expand our services
quickly throughout the English-speaking world and then Europe.
Sherpa’s first short-term
goal is to train 100 customers per year on each of 100 high quality
courses (of an average duration of 5 hours e-learning each) at an average
price for that component of the training of £100. This is our ‘100 x
100 x 100’ goal which we hope to achieve within three years. In addition
to this, earnings will accrue from tutoring, integrated classroom sessions,
bespoke commissions, portals to IT training providers and Development
Partnership schemes, large contracts for access and commissions from
the sale of Training Partners’ courses.
Integration: a tool for ROI
Integrated Learning is producing
some startling results. Since 1994, members of the Holley Warren Partnership
(Sherpa’s founding company) experienced the benefits of using Integrated
Learning techniques by blending classroom work and coaching. Many
end-of-course follow-up sessions generated an enormous buzz. Most
delegates could cite significant improvements in their performance and
testified to a pronounced sense of achievement.
This anecdotal evidence for the effectiveness of the Integrated Learning
approach is supported by research. Olivero, Bane and Kopelman (1997)
found that executive coaching increased public sector employee productivity
by 88% after 8 weeks one-on-one coaching, compared to an increase of
22% by training alone.
This has been corroborated by others. A course developed by The Securities
Institute in partnership with Wide Learning had a 63% pass rate using
traditional training methods. This was increased (coincidentally) to
88% using ‘blended’ learning.
Research by Professor Murray Goldberg of the University of British
Columbia comparing e-learning, classroom learning and Integrated Learning,
showed "staggering" improvements using integrated delivery
techniques.
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Courses
currently available or being written
- Appraisal and
Performance Review
- Decision Making
and Problem Solving
- Negotiation Skills
- Networking for
Consultants
- PowerPoint, Using
- Project management
for managers
- Writing - Business
English
- Writing - copywriting
- Writing - reports
- Writing - technical
- Writing -letters
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trainingpartners@sherpa.org.uk |
